The team behind e-commerce platform Elliot is launching a QVC-like channel, DTC Live.

The service, which will operate separately from Elliot, will allow brands to have customers shop products straight from an interactive live stream. The live shopping network is meant to give viewers to ask questions about curated items’ fit and texture, among other details, before clicking checkout on products. 

Elliot CEO Sergio Villaseñor said he’s received “hundreds of DMs” since tweeting openings for news anchors, copywriters, editors and software engineers to help launch DTC Live. 

DTC Live joins a growing pack of “live shopping” channels in attempting to harness live, off-line…

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