In mid-May, Facebook launched a new tool for sellers so they could set up a shop on their Facebook business page or Instagram profile and feature those “Facebook Shops” in stories and ads.

Today, Facebook announced a shopping portal called Facebook Shop in its mobile app so shoppers can find products and businesses. It only recently started testing Facebook Shop in the US.

“Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place,” it explained.

The nomenclature…

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