By Linette Heng

SINGAPORE — With overstuffed cardboard boxes as her backdrop, 26-year-old Zynny Do sits on a stool in a HDB living room and runs her live fashion sale, simultaneously streamed to Facebook Live and Shopee Live with the help of two mobile phones.

Over a three-hour period, the mother of three pulls everything from children’s outfits to sports bras out of plastic coverings, demonstrating the fit and providing basic descriptions. She imports them from Vietnam, where she moved from in 2013, and they sell for $3 upwards.

Her customers snap up the items via the comments, and send her questions. She notes the orders, and a relative arranges for delivery once payment is received.

By the time she’s done, Do has typically sold between 100 and 200 pieces. She runs her sale three to four times a week.

“It is a simple business (to operate), and it is easy for buyers as well,” explains Do, who started selling on Facebook Live two years ago and added Shopee Live to the mix three months ago.

Do is among tens of thousands who have capitalised on live streaming to run their sales while interacting with buyers in real time.

On Shopee, where sellers – from micropreneurs to…

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