Whereas the concept of social commerce is said to have been invented by Yahoo, now part of Verizon, back in 2005, online platforms have yet to crack the code for it.
All the big players in the online media sphere are addressing it, resulting in: e-commerce enabled social media or social media extensions to existing e-commerce, rather than social e-commerce.
Social media giants are adding a commerce dimension to better monetize their audience. E-commerce players are adding social mechanisms both to improve conversion rates and to play a larger role in the consideration stage of the user journey.
Overview: What is social commerce?
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