What is social commerce? Social commerce is the ability to make a product purchase from a third-party company within the native social media experience.
For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead going to the company’s site to make the purchase. Or you can learn about a product in a tweet and make the purchase on Twitter itself.
Three social media sites that are owning the social commerce space: Facebook, Instagram, and Pinterest.
1. Facebook
Facebook has doubled down on social commerce. Companies can create entire “Shop Now” stores, and Messenger…
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