Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process.
While shopping has always been a social activity by its nature, the combination of engaged social media platforms and smartphone owning shoppers has streamlined and facilitated this process.
To help you better understand social commerce and it’s impact on your business, here are nineteen definitions by a variety or social media and ecommerce experts.
Continue lendo em https://heidicohen.com/what-is-social-commerc/