Need to Know

  • Shoploop, designed to introduce users to new products in 90 seconds, comes from Google’s R&D division, Area 120.
  • The platform features entertaining, expert reviews from real people on skincare, haircare, and cosmetics products.
  • Shoppers often use a combination of social media, e-commerce sites when shopping; Shoploop aims to bring those two platforms together.
  • Products can be purchased directly from merchants through Shoploop, or saved for later.


As more online shoppers turn to user reviews when deciding to make a purchase, Google has launched Shoploop, which brings testimonials and e-commerce together in one video-shopping platform.

Shoploop, which was launched…

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