Need to Know
- Shoploop, designed to introduce users to new products in 90 seconds, comes from Google’s R&D division, Area 120.
- The platform features entertaining, expert reviews from real people on skincare, haircare, and cosmetics products.
- Shoppers often use a combination of social media, e-commerce sites when shopping; Shoploop aims to bring those two platforms together.
- Products can be purchased directly from merchants through Shoploop, or saved for later.
Analysis
As more online shoppers turn to user reviews when deciding to make a purchase, Google has launched Shoploop, which brings testimonials and e-commerce together in one video-shopping platform.
Shoploop, which was launched…
Continue lendo em https://www.borndigital.com/2020/07/17/google-launches-video-shopping-platform-shoploop
