- Live commerce is new kind of shopping, where brands and influencers stream videos to consumers.
- From apparel to produce, live streaming has taken off in China on platforms like Alibaba’s Taobao Live and Douyin, China’s version of TikTok.
- Live commerce offers a more streamlined experience than home shopping TV networks like QVC with check-outs embedded in the platforms and payment details stored.
- In the US, platforms like Facebook and Instagram are making a push into e-commerce.
- Live commerce could soon arrive in the US, where influencers are already monetizing their social media followings.
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