While businesses often direct their attention on attracting new clients, strengthening their connection with existing customers is equally, or perhaps even more important.
Return customers are the lifeblood of any business, and thanks to social media, they have the power to be an online ambassador for your organization. A loyal customer is not only paying for your products and services but is telling others about you, too.
Taking repeat business for granted is a mistake. Customers will come and go, often disappearing without ever letting you know why they’re not returning. Be sure to protect the investment you made in…
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