A live commerce show is filmed at a Lotte Department Store. [LOTTE SHOPPING]
Live commerce, a new retail trend that brings a traditional TV shopping channel into the live-streaming era, is growing in popularity as retailers look for new ways to connect with consumers.
Live commerce is similar to TV home shopping in that the host promotes products on a media channel, but it’s broadcast live online, allowing viewers to instantly communicate with the host by sending messages on platforms like YouTube Live.
Retailers try…
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