Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. According to a U.S. Commerce Department report, the total market share of online U.S. retail sales were higher than general merchandise sales for the first time in history last February.
It’s easy to see why brands are increasingly prioritizing their investment in online sales. A recent survey of over 200 retail executives…
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