India’s fast-emergingsocial commercespace, which includes selling throughFacebookandWhatsAppand also dedicated commerce platforms such asMeeshoand Bulbul, is expected grow to $16-$20 billion by 2025 from $1.5-$2 billion in gross sales currently, according to a new report by Bain & Company.
The segment, which addresses the primary concern of a lack of trust in shopping on e-commerce marketplaces, is gaining in popularity among non-urban affluent customers and is being used predominantly by small retailers.
“Social commerce is actually a meaningful extension of their existing business. They are often too small to be discovered easily in…
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