With the recent rise of social commerce apps like Little Red Book and Pinduoduo in China, social media and e-commerce platforms have now begun to converge at unprecedented rates.
WeChat, the uncontested top social media messaging app that was developed by China’s tech giant Tencent Holdings, is no exception. In April, the platform quietly launched a new feature called “Good Product Circle” (好物圈), which looks like an effort to strengthen its social commerce capabilities for its over one billion daily active users.
Good Product Circle is an extension of WeChat’s “Shopping List” feature, which came out…
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