Since the beginning of the 2000s, social commerce has made huge advances in popularity. In the early days, just a handful of companies were testing how they could implement strategic marketing goals like a tighter customer connection and product advertising. Now, social media networks are hugely popular among customers and brands. Facebook, Instagram, YouTube and co. enable even smaller and middle-sized businesses to directly sell their products to consumers.
When it comes to social selling, the following aspects play an important role:
- Active participation of the customer (for example, through comments, likes, shares, etc.)
- Direct integration of the customer in the…
Continue lendo em https://www.ionos.com/digitalguide/online-marketing/online-sales/social-commerce/
