Technology is helped bridge the gap between businesses and consumers and allows us to communicate with audiences in a myriad of ways from email marketing, search engine marketing, social media marketing and more. Having the ability to connect with users on the various platforms they spend time on has become a valuable skill that is starting to become the competitive advantage of many businesses.

As the various platforms become more competitive for attention one landscape is showing considerable room for growth and this is the medium known as instant messaging. Applications like Facebook Messenger, WhatsApp, Instagram Direct Messaging and Twitter Direct Messaging are often…

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