The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features.
That has not stopped retailers from flocking to the site in hopes of garnering the attention of Instagram’s recently announced 300 million user base, 60 percent of whom fall between the ages of 18 and 34, according to data from Adweek. A report from digital research firm L2 found that 93 percent of premier brands have a presence on the site.
The use of Instagram is not limited to large brands. Smaller ecommerce merchants can…
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