Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies.

Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average?

Compare that to the more than one-third of Instagram users who purchase products on their mobile devices. (Which places them at 70% more likely to do mobile purchases than non-Instagrammers.)

Instagram users also spend the most…

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