TOKYO — Some of Japan’s biggest e-commerce companies have shut down features that let sellers hawk their products online in real time, even though the “live commerce” trend has taken off in China.
Yahoo Japan, which runs a shopping site, announced in May that it will end its live commerce function by June, although it has since extended that deadline. Base, which helps users set up e-commerce sites, ended its live commerce service in March. Mercari, a popular marketplace for secondhand goods, shut down the function last year.
Rakuten, which runs one of Japan’s largest e-commerce sites, still offers the service…
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