TikTok is the Chinese creative social media platform primarily driven by short-form video content. It launches challenges of various types to tap into the creativity of its users and generate engaging (if not addicting content) accessible via an infinite feed. TikTok primarily makes money through advertising, thus making it an attention-based business model.
- AI-based company
- The Chinese newcomer in the creative social media space
- TikTok business dissected
- ByteDance, the company behind TikTok
- What is ByteDance’s mission?
- The content hub powered up by machine learning
- TikTok merge with Musical.ly accelerated growth
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