Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend.

“With the rise of Instagram Stories and TikTok, consumers are primed for videos and find them more engaging than static images or blogs,” says Mark Kapczynski, chief marketing officer of Gooten, a print-on-demand service. “Ecommerce stores, in particular, bode well with video marketing because it shows their products in a clear, direct manner.”

In this post, I’ll address options for posting videos on Instagram to drive awareness and sales for your ecommerce…

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