China e-commerce accounts for over 25% of its consumer retail sales in the first half of 2020.
E-commerce is very advanced in China. Chinese consumers buy products or services online expecting bonus gifts, great packaging, and fast delivery.
E-commerce platforms such as Taobao, JD, and Pinduoduo are the most common way businesses reach and sell to Chinese consumers online. Independent e-commerce websites are much less common than the rest of the world.
Some Chinese are also used to buy through Daigou agents who are usually Chinese residing overseas and buy in a foreign market and ship to China for a small fee.
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