If you believe the hype, TikTok is the next Snapchat or Instagram. According to Variety, the app has about 80 million users in the United States and about 795 million internationally. What is TIkTok? Should your business care? If you’re wondering how to promote your business on TikTok through organic or pay-per-click, learn more about this phenomenon that is said to be a cross between Carpool Karaoke and the defunct app Vine.

Understanding TikTok

TikTok is an app for iOS and Android in which users can create and…

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