Live Commerce: What is Tik Tok and Should My Brand Be on It? — Strategy Driven Marketing

The only reason you might be aware of Tik Tok is if you have a teenager or other young person somewhere in your life as over 40% of the app’s users are between the ages of 10 and 19. Originally launched by Chinese company ByteDance as, Tik Tok has smartly leveraged the void left by Vine after its demise in 2017. The app is, for all intensive purposes, a social network for amateur music videos.

Described as a combination of Vine, Twitter, and Instagram, users can create and view short-form, music-focused videos and edit them with lenses, filters, and…

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