Live Shopping: A Live-Streaming Challenger To Amazon, Facebook: Popshop Live Gives Small Stores A Lifeline

Employees of JapanLA demonstrate products during a Popshop Live show.

Japan LA

Danielle Li believes the live-streaming e-commerce platform she founded, Popshop Live, has the potential to make e-commerce sites like Amazon look like the Stone Age of shopping.

Jamie Rivadeneira is convinced Popshop Live can do the same for physical stores. Rivadeneira, who owns two Los Angeles stores that were shut by the coronavirus pandemic, has seen the Popshop Live app revolutionize…

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