Live Shopping: Facebook Expands E-commerce Features Across Platforms, Shops To Debut On Main App

© Provided by BenzingaFacebook Inc.(NASDAQ: FB) announced Tuesday it’s adding a shop feature to its main social media app as well as expanding live shopping on Instagram Direct and other messaging platforms, to help people “find products from familiar businesses.”

What Happened: Facebook Shop will be added to the Mark Zuckerberg-led company’s main app as a pilot in the United States, the company said in a statement.

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The California-based company also announced a slew of new e-commerce features for businesses that run Facebook Shops, like new design layouts for products, the…

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