Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to create storefronts across Facebook and Instagram.

Shops is a grand culmination of online shopping features released across both social platforms over the years (Marketplace, Instagram Shopping, Native Checkout, Live Video Shopping) that aims to bridge seamless commerce between Facebook and Instagram users and businesses.

Here’s how Facebook Shops work, their features, and what it means for small business ecommerce and advertisers.

“This is another big step by Facebook that will eventually allow…

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