With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to decilne by about 11% this year in the United States due to social distancing measures being in place, but that ecommerce will likely grow by as much as 18% by the end of the year.
With these predicted outcomes and with what we are already seeing in many of our own ecommerce social media advertising accounts, it’s clear that it will be crucial…
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