Live video shopping is set to explode. And it’s little wonder: live streaming is everywhere. Whether it’s watching fellow gamers in action on Twitch or watching a live news update on Twitter, live broadcasts are something we’re increasingly looking to for our entertainment fix.
And savvy marketers know that the next area set to go wild for live streaming is online shopping.
It’s already huge in Asia, and others are following
Photo credit: innovationiseverywhere.com
To see the potential, you only have to look to Asia. Shopping-as-entertainment now forms a huge industry there, with apps in China and…
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