Shopping via livestream videos is gaining more attention. Wayfair earlier this month debuted the feature as a way to drive sales during its self-proclaimed holiday, Wayday. Amazon in February launched a livestream shopping feature called Amazon Live, which came two years after the e-commerce giant’s “Style Code Live” completed a one-year stint.
However, this isn’t a new concept by any means. Qurate’s QVC and HSN paved the way through their televised broadcasts, which have since expanded to online and mobile platforms. QVC in February also launched a mobile app with shoppable videos. Social…
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