June 28, 2019 byTraci Ruether
Live commerce, a new term used to describe the combination of streaming video and e-commerce, promises to revolutionize the retail industry and consumer shopping habits. Here’s a rundown of how live commerce is taking shape, trends in the retail space, and our predictions for what’s next.
The Evolving Retail Industry
Brick-and-mortar retail stores are shutting their doors. This year alone, 5,994 store closures have been announced in the U.S. Two…
Continue lendo em https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping
