| A model wears an outfit to show how it looks during a live commerce show hosted by Kakao Shopping on Dec. 12. / |
By Kim Jae-heun
What once was only considered optional, live commerce has become an imperative medium for e-commerce firms.
Previously, online shopping malls only used images and text to introduce their products. Nowadays, customers wants to see items in videos and ask sellers about them in real time before…
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