What is Live Commerce? Live commerce is a combination of TVC or Asian Sky shop, plus Facebook live, plus an eCommerce platform, all rolled into 1 app. Alibaba has started combining live stream with eCommerce in 2016 and now it’s a USD 63 billion business in China.
In Bangladesh, sellers go on Facebook Live to promote items, respond to questions, and take instant orders. Some merchants/products attract larger crowds than others. On average, there are 100-200 live-streaming session performed in Bangladesh, which increased to 500+ during the festive season. Sometimes there are 1000-2000 viewers in each live session. Unfortunately, there is…
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