The ecommerce industry in Europe consists of three major markets, upcoming countries and thriving startup scenes. But it’s difficult to see the European ecommerce industry as one, as it consists of several regions that all play their own role. Let’s have a look at ecommerce in Europe.

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CONTINENT

EUROPE

Population 743.1 million people
– % internet users (EU) 85%
Online sales €717 billion (2020)
Online stores worth mentioning: Otto, Tesco, CDiscount, Bol.com, Zalando, H&M

Contents:

  • Ecommerce customers in Europe
  • Ecommerce per country
  • Payment methods
  • The ecommerce market in Europe
  • Big online stores in Europe
  • Latest ecommerce news from or about Europe

Ecommerce customers in Europe

E-SHOPPERS – Data from Eurostat shows that 32 percent of European consumers shopped online 1 or 2 times in the last three months. And 17 percent did this 6 to 10 times in the same period. Also, 87…

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