Social media has become a crucial tool for marketers, especially when it comes to brand building and engaging potential customers. Recently, social media platforms have dipped their toes into commerce as well; Facebook, Instagram and Pinterest have all jumped into the social commerce game in one form or another.
“Social commerce started off in a pretty organic way with people simply posting the things they were buying on social media,” Brian Lovett, director of product at VigLink, told Business News Daily. “Marketers quickly recognized the power of these ‘friend’ recommendations and started proactively recruiting people to sell products.”
But are…
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