Lotte Duty Free will launch LDF Live later this week as it looks to diversify its outlets in the post-Covid retail world.
The channel, which will broadcast for the first time for an hour on 29 July, will offer 11 popular fashion items at a 50% discount. It is set to the be the first step in a new duty free retail channel for Lotte as the company plans to make use of big data to tailor the live offer to customers’ desires.
The channel, which will be hosted by Lotte Duty Free CEO Lee Gap and presented by Choi Wook-nam, Jeonghana…
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